RAE Outline
This is a work in progress!! The final product may look much different. Also, I’m not sure how long this will turn into on paper. I would like to add another part, contrasting the use by the media with street art, but only if it would enhance my argument and fit in the page limit.
RAE Outline
1. Introduction
a. Background on Che
b. History of Korda’s photograph
c. The many adaptations that affect the image’s meaning in different rhetorical situations
2. Thesis
a. Che’s image is a vital component of his message
b. His image is appropriated by a variety of (often contradictory) social and political groups
c. These groups manipulate the image and thereby manipulate Che’s message
d. This process of appropriation and manipulation plays into a larger aspect of how society creates and alters its heroes/saints/martyrs
3. Che and Jesus
a. Background
i. Historical connections between the two
ii. Anglican Church campaign
1. Appropriation by a conservative group
2. Place Jesus’ face on Che’s image
b. Role of the image: shared symbols
i. Crown of thorns
ii. Star
iii. Light
iv. Death
c. How does it alter Che’s message?
i. Pacification of Che
ii. Image as a religious relic
iii. Jesus is a revolutionary; Che is deified
4. Che and Comandante Marcos
a. Background
i. History of Zapatistas
ii. Zapastista Rebellion
1. Appropriation by a leftist group
iii. Role of the image
1. Use of Che as a flag of the revolution
2. Adoption of Che’s ideals
3. Comparison between Che and Marcos- shared symbols
a. Use of the star as a symbol of the Zapatistas- star on Che’s beret
b. Colors- black and red
c. Cigar
d. Military cap
e. Eyes- emphasized by mask
f. Anomalies: Marcos’ mask
4. How does it alter Che’s message?
a. Militarization of Che
b. Flag of revolution
c. Links EZLN and Marcos to Che’s myth and legacy
